Thursday, March 25, 2010

Drive Customers To Your Website with A Blog

Search engines are great, and SEO helps people find your business web site. But, is that enough? What if you could attract even more potential customers to visit your site? It's easy. Using a separately hosted blog, you'll get even more hits on your main website.

Blogs hosted on Blogger.com are ranked highly in Google searches, since Google owns Blogger.com. That means that your blog's name and blog entry titles gain high positions in searches. With links to your main web site showing up everywhere on your Blogger.com blog, you gain hits on your main website, where its content can convert visitors to customers.

To achieve that result, your blog's title and the titles of articles in your blog should be carefully chosen. They should include your business location and key words commonly used in searches for your type of business.

Blog articles should provide useful information for the visitors you want to attract. For example, if you have a lawn care business, blog entries should be about lawn care, not about your business. An example title for an entry might be "Wisconsin Spring Lawn Care Essentials" or "Lawn De-thatching For Healthy Denver Lawns."

With titles like those, potential customers searching for information on those things will find your blog article high in search results. The article itself should be well-written and informative on its own, and should include content that refers readers to your web site for more information.

It's pretty easy to create this kind of blog, and inexpensive to have a professional do the job. If you combine a professionally-written website with an excellent and informative blog, you'll achieve high search engine results and gain new customers and leads.

Email Me to discuss how a blog can enhance your search engine results. There's no charge for an initial consultation. Visit the other links on this blog, too, to learn more about how custom blogging can benefit your business.